About Dan Storey

Dan Storey is an author, trainer, and motivational speaker who has spent years studying the principles of personal motivation and behavioural psychology to answer two simple questions – why do we do what we do and can we influence this?

As a master practitioner and trainer of NLP (neurolinguistic programming) and with a Master’s Degree in Behavioural Decision Sciences, Dan Storey truly understands the mental processes it takes to be successful in transforming the results you get in life. Through becoming one of the top natural physique bodybuilders in the UK, Dan Storey has put these principles into action to show what is possible when you put your mind to it. Dan has made it his mission to help people unleash their true potential and live life at a level they only dreamed possible.

Dan is the author of two books – Personal Transformation Blueprint and Next Level Persuasion – both of which look at the practical applications of psychology and neurolinguistics in life. PTB focuses on helping people create significant, meaningful and lasting improvements in their life by overcoming the psychological barriers to success. Next Level Persuasion looks at how to apply the concepts and tools from NLP in sales conversations.

Outside of work, Dan loves spending time with his wife and daughter, pushing the boundaries in his natural bodybuilding efforts, and convincing everyone of the merits of 90s/00s hip hop and RnB (although Disney songs and Taylor Swift are starting to make regular occurances on his playlists too these days!).

Sales Enablement

Dan Storey is a sales enablement speaker and trainer. Dan has worked for over 15 years training and developing sales teams through effective use of persuasion techniques, neuro-lingustic programming and behavioural economics to help create thousands of strong influencers and communicators globally. Dan holds a MSc in Behavioral Decision Sciences and has also written a book, Next Level Persuasion, about how to use persuasion techniques in sales, so combines both the science of selling with the practical side of sales enablement to help get the best out of sales teams.

Motivational Speaker

Dan Storey is a motivational speaker. As a sales trainer, Dan gets to spend lots of his time teaching, but it is the concepts of personal development, making better decisions, overcoming limiting beliefs and finally achieving your potential that he really enjoys sharing. After spending years in the personal development seminar industry, Dan has learned from some of the best speakers around the world and combines ideas from his studies in behavioural economics with real-world lessons from his experiences in training to be an athlete and physique competitor along with his life experiences as a guy trying to succeed as a husband, father and friend.

Physique Athlete

Dan Storey is a physique athlete and competitor. As someone who has always trained, lifted weights and represented Great Britain at American Football, Dan has always been into fitness, even studying for his MSc at Loughborough University. However, it is the physical and mental challenge of creating the best physique possible that drives Dan to compete in this challenging sport. Dan documented his journey, both the positive and negative aspects of it, and has turned this into a framework for anyone who wants to go through any kind of personal transformation journey.


Personal Transformation Blueprint Cover

Personal Transformation Blueprint

If you feel there is a greater potential inside of you than you are currently expressing, Personal Transformation Blueprint is the framework you need to bring it into reality. In this book, Dan Storey reveals the key mindset and psychological shifts that will help you create powerful, unprecedented and lasting change in your life.

Have you struggled to make significant changes in your life in the past? If so, then you will know that it takes more than motivation and willpower to be successful. Many people set goals and make early progress, but powerful, lasting change requires you to rewire your entire mindset if you want to break free from the status quo. This book provides the framework for you to develop that transformational psychology.

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Next Level Persuasion

Next Level Persuasion

Next Level Persuasion teaches best goal setting techniques to sales people to make them more powerful with the tools of influence and persuasion. Having taught NLP for sales people for over 10 years, Next Level Persuasion brings together both practical sales tools as well as the neuro-linguistic programming and psychology principles to help understand both how and why these techniques work. This book is written for sales professionals who realise that NLP can help improve their ability to communicate with and motivate their prospects, with integrity, to help people make good buying decisions.

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Goal setting playbook

Goal Setting Playbook

Goal setting is the first step on every successful journey. There are so many different approaches to goal setting, but this is my goal setting playbook that I go through at least once per year. The goal setting playbook takes you through a process where you outline your goals, dive into your motivation for achieving them before creating an action plan that will ensure you get started and stay on track. This is a free download, so take some time out and plan what the rest of your life is going to look like.

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Next Level Persuasion

Personal Transformation Podcast

In the Personal Transformation Podcast, Dan Storey explores the psychology and mindset behind making powerful, unprecedented and lasting change in life. Based on the framework in his Personal Transformation Blueprint book, Dan goes into detail in many of the concepts, helping listeners create their own transformations in life, ultimately escaping the “trap of average” and creating a life they can be proud of.

Personal Transformation Podcast on Spotify
Goal setting playbook

Sales Enabled

Sales Enabled is aimed at providing salespeople, sales leaders and sales enablers with the best content, ideas and topics needed to improve sales performance. In this podcast, Dan Storey interviews trainers, speakers and coaches from different fields to understand how their lessons can be applied in sales situations to help us become better communicators, influencers, and persuaders to help people make buying decisions.

Check out Sales Enabled on Spotify