About Dan Storey

Dan Storey is a psychologist and NLP trainer, specialising in the psychology of decision making. Having trained thousands of sales people over the past more than ten years, Dan knows what it takes to get people to make the right decision, and uses this understanding in both his training and personal coaching.

Dan is the author of Next Level Persuasion, teaching the tools and techniques from NLP to sales people, and works with sales teams around the world helping them to incorporate this new model of influence and persuasion in their sales processes.

Sales Enablement

Dan Storey is a sales enablement speaker and trainer. Dan has worked for over 15 years training and developing sales teams through effective use of persuasion techniques, neuro-lingustic programming and behavioural economics to help create thousands of strong influencers and communicators globally. Dan holds a MSc in Behavioral Decision Sciences and has also written a book, Next Level Persuasion, about how to use persuasion techniques in sales, so combines both the science of selling with the practical side of sales enablement to help get the best out of sales teams.

Motivational Speaker

Dan Storey is a motivational speaker. As a sales trainer, Dan gets to spend lots of his time teaching, but it is the concepts of personal development, making better decisions, overcoming limiting beliefs and finally achieving your potential that he really enjoys sharing. After spending years in the personal development seminar industry, Dan has learned from some of the best speakers around the world and combines ideas from his studies in behavioural economics with real-world lessons from his experiences in training to be an athlete and physique competitor along with his life experiences as a guy trying to succeed as a husband, father and friend.

Physique Athlete

Dan Storey is a physique athlete and (soon-to-be) competitor. As someone who has always trained, lifted weights and represented Great Britain at American Football, Dan has always been into fitness, even studying for his MSc at Loughborough University. However, it is the physical and mental challenge of creating the best physique possible that drives Dan to compete in this challenging sport. Dan documents his journey, both the positive and negative aspects of it, in his Physique blog series, and has openly shared his motivations for competing in this candid blog post, and is looking forward to sharing the results of his first competition soon.


Next Level Persuasion

Next Level Persuasion

Next Level Persuasion teaches best goal setting techniques to sales people to make them more powerful with the tools of influence and persuasion. Having taught NLP for sales people for over 10 years, Next Level Persuasion brings together both practical sales tools as well as the neuro-linguistic programming and psychology principles to help understand both how and why these techniques work. This book is written for sales professionals who realise that NLP can help improve their ability to communicate with and motivate their prospects, with integrity, to help people make good buying decisions.

Find Out More
Goal setting playbook

Goal Setting Playbook

Goal setting is the first step on every successful journey. There are so many different approaches to goal setting, but this is my goal setting playbook that I go through at least once per year. The goal setting playbook takes you through a process where you outline your goals, dive into your motivation for achieving them before creating an action plan that will ensure you get started and stay on track. This is a free download, so take some time out and plan what the rest of your life is going to look like.

Find Out More