I help people develop the mindset and psychology that underlies every success in life. By becoming mentally tougher, more psychologically aware and through training your thoughts in the same way you train your muscles, you can achieve any result in life you set your mind to.  

Dan Storey

Meet Dan Storey

Dan Storey is a speaker, author and trainer focusing on the mindset and mental toughness required so set and achieve big goals in life.

For years, Dan has studied the psychology of success and achievement, trying to combine ideas from the areas of neuro-linguistic programming, decision psychology, mental toughness, sport psychology, influence and persuasion to answer the two following questions:

  • Why do we do what we do?
  • How can we influence this to make better decisions?

Rather than just settling in understand the theory, Dan has focused on putting these ideas to use, practically.

As a sales trainer, Dan is one of the top voices in helping people have more impactful sales conversations that encourage prospects to make decisions. He does this through a deep understanding of why people make decisions, and how we can structure our sales process to maximise conversion at all stages of the sales cycle.

As a competitive bodybuilder, Dan has applied all of the mindset techniques to his own journey. Even though bodybuilding may appear to be mostly physical, it is actually more mental than people recognise, and so Dan has practical experience of putting his own mental toughness and positive psychology to the test.

Speaking &

Looking for a speaker? Learn more about Dan’s trainings, keynotes, and areas of expertise.

Personal 1-1

Find out how coaching with Dan can help you improve your performance and reach your goals. 

Mental Toughness Assessment

Take the MTQ Plus assessment and get coaching with Dan on how to develop your Mental Toughness.

Want to know more about the

psychology behind success?

Successful people have developed their ways of thinking to be different to the majority. They have built different mental muscles, conditioned their ways of thinking differently, and learned to interpret the world and what they see differently from others.

If you want to learn more about the different mindset and psychological traits that successful people have developed, download this free ebook today. 

Dan’s Books & Trainings


Check out Dan’s latest book on the psychology and mindset required to set, achieve, and maintain major changes in life.

PTB on Amazon


Learn how to use the tools and techniques from NLP (neurolinguistic programming) to improve your sales effectiveness.

NLP on Amazon


Listen to Dan’s podcast on all things psychology, mindset and the mentality that underlies success in all areas of life.

Listen on Spotify

I am regularly releasing new content that helps you to develop the right mindset and psychology for success. Be sure to sign up for the newsletter or grab the Success Mindset ebook so I can keep you up-to-date with the latest releases.

Articles & Podcasts

Here you can find the latest articles, podcasts and content related to peak performance psychology. You can access the full library by clicking the button here.

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