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About the Author: Dan Storey
Dan Storey has worked in and around the world of motivational seminars for many years. As the author of Next Level Persuasion, much of his work involves training sales and leadership teams in how to communicate and persuade more effectively, using techniques from areas such as neuro-linguistic programming (NLP), behavioural psychology and personal development. His passion is in trying to understand the motivation and psychology behind why we do what we do, and writes regularly on this topic as well as other on practical positive psychology.